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Naseej acquires a Majority in “Appsinnovate” a specialized developer of gamification and mixed reality learning content and applications

The investment will further extend Naseej’s capabilities in providing interactive and engaging learning and training content to its higher education and enterprise customers.

Riyadh, Cairo – July 2023, Naseej, a leading digital transformation solutions provider in the Middle East, has acquired a majority share in “Appsinnovate”, a dynamic software development company based in Cairo, Egypt. Appsinnovate is an experiential learning and communication technologies house that provides highly engaging learning and communication experiences for learners and audiences of all types, and is Known for its capabilities in gamification platforms and immersive experiences using virtual, augmented and mixed reality technologies as well as Metaverse applications. Under the acquisition agreement, Appsinnovate will continue to operate as an independent company with its own brand and business strategy, under the management of its two founders.

The investment comes as Naseej continues to expand and enhances its interactive learning and training content to its enterprise customers by further embedding cutting edge technologies and platforms to its suite of interactive learning products; “Leaning and training spaces are in a state of continuous evolution, and we’re constantly monitoring the technology landscape for emerging technologies that promise to significantly improve how learning can be achieved” Said Abduljabbar Alabduljabbar, Naseej CEO.  Alabduljabbar continued: “Appsinnovate is a trusted partner for Naseej over the last period and we wanted to create stronger alignment with them to serve our customers better and quicker”.

Kareem Rabie, cofounder and CEO of Appsinnovate commented on this acquisition by saying “We’re very excited and enthused for what this strategic acquisition will bring. We have been working extensively with Naseej for over 5 years and together we have achieved several success stories that we’re very proud of; with this deal we strongly believe that we will be able to focus even more on what’s important and bring more innovative solutions in the e-learning and interactive content space in partnership with Naseej“.

Naseej has been steadily growing its market share in the interactive learning content development space and has become a key partner to several prominent organizations for the development of innovative approaches to learning and training using digital content, capturing several key projects with large organizations across multiple sectors including oil and gas, telecom, banking, and retail, and securing deals with the likes of STC, Almarai, SACO, SABB, Saudi Exports, SDAIA, King Khalid University, Saudi eLearning Center, Sipchem, among others; “Learners are rapidly changing their preference of how they learn and interact with learning content” said Mr. Mohammed Husamaddin – Naseej’s business development VP; who added “to continue to capture their attention and better serve their learning needs, you need to be well equipped with a robust toolkit of digital content and deliver a unique experience leveraging cutting edge & disruptive technologies in the field. We are confident that Naseej along with Appsinnovate can take corporate learning & learners to a whole new level”.

Founded in 2012, Appsinnovate is a leading Software Development Company, Games Development Studio and digital engagement solutions provider based in Cairo, Egypt. It boasts an impressive list of regional and global organizations including VISA, Coca Cola, National Bank of Egypt, Alex Bank, Vodafone, DANONE, NISSAN, among others.

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